Why Not 0?  Jordan Brand

NBA awards 2017. With two of Jordan Brand’s biggest athletes up for major awards, Jordan Brand needed to own the conversation around the show. Letting the brand take the back seat and let the real stars take center court, we leaned into real player insights that we knew would get the basketball community talking.

 

Russell Westbrook is undisputedly one of the best athletes on the court right now. What better way to show how deserving he was of the 2017 MVP award than to celebrate Russ’s win by reminding the world of his historic season using the stats, numbers and analytics from the season. The MVP always puts up some big numbers, but this year, it all added up to 0.

aya watanabe

back to work

Why Not 0?  Jordan Brand

NBA awards 2017. With two of Jordan Brand’s biggest athletes up for major awards, Jordan Brand needed to own the conversation around the show. Letting the brand take the back seat and let the real stars take center court, we leaned into real player insights that we knew would get the basketball community talking.

 

Russell Westbrook is undisputedly one of the best athletes on the court right now. What better way to show how deserving he was of the 2017 MVP award than to celebrate Russ’s win by reminding the world of his historic season using the stats, numbers and analytics from the season. The MVP always puts up some big numbers, but this year, it all added up to 0.