The Kawhi Question Jordan Brand

NBA awards 2017. With two of Jordan Brand’s biggest athletes up for major awards, Jordan Brand needed to own the conversation around the show.

 

Letting the brand take the back seat and let the real stars take center court, we leaned into real player insights that we knew would get the basketball community talking.

 

In addition to a Championship Ring, a Finals MVP, and two Defensive Player of the Year trophies, Kawhi Leonard had the chance to win MVP, another ring, another Finals MVP, and he was the heavy favorite to win his third consecutive DPOY.

 

We’ve never seen this before. A guy that comes into the league as a shutdown stopper, wins multiple defensive awards, and easily becomes the most feared defender in the league. Then he becomes much, much more. An offensive assassin. A ferocious dunker with unlimited range. Hitting clutch shot after clutch shot while putting up more points than pure scorers like Steph.

 

All of which raises the question: Which side makes Kawhi, Kawhi?

 

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The Kawhi Question Jordan Brand

NBA awards 2017. With two of Jordan Brand’s biggest athletes up for major awards, Jordan Brand needed to own the conversation around the show.

 

Letting the brand take the back seat and let the real stars take center court, we leaned into real player insights that we knew would get the basketball community talking.

 

In addition to a Championship Ring, a Finals MVP, and two Defensive Player of the Year trophies, Kawhi Leonard had the chance to win MVP, another ring, another Finals MVP, and he was the heavy favorite to win his third consecutive DPOY.

 

We’ve never seen this before. A guy that comes into the league as a shutdown stopper, wins multiple defensive awards, and easily becomes the most feared defender in the league. Then he becomes much, much more. An offensive assassin. A ferocious dunker with unlimited range. Hitting clutch shot after clutch shot while putting up more points than pure scorers like Steph.

 

All of which raises the question: Which side makes Kawhi, Kawhi?