In the offseason before Jordan Brand launched the Westbrook 2.0 (Russell Westbrook’s second casual shoe), a shocking turn of events revealed that Kevin Durant, Russ’ teammate of 9 years, would leave Oklahoma City to join the best team in the NBA.

 

A shock to the entire basketball community and Russ himself, many called it one of the biggest backstabs is sports history. Russ needed a response.

 

We took Russ’s infamous warm up dance, and turned it into a declaration of his independence. Released on the opening night of the NBA season, the spot drove OKC fans, the basketball community, and even sneakerheads alike, not only to his new shoe release, but also to stand behind Russ as he took his spot as the undisputed leader of the Oklahoma City Thunder.

 

Hittin Em Jordan Brand

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Hittin Em Jordan Brand

In the offseason before Jordan Brand launched the Westbrook 2.0 (Russell Westbrook’s second casual shoe), a shocking turn of events revealed that Kevin Durant, Russ’ teammate of 9 years, would leave Oklahoma City to join the best team in the NBA.

 

A shock to the entire basketball community and Russ himself, many called it one of the biggest backstabs is sports history. Russ needed a response.

 

We took Russ’s infamous warm up dance, and turned it into a declaration of his independence. Released on the opening night of the NBA season, the spot drove OKC fans, the basketball community, and even sneakerheads alike, not only to his new shoe release, but also to stand behind Russ as he took his spot as the undisputed leader of the Oklahoma City Thunder.