Basketball season is no doubt the most competitive and exciting time of the year for young basketball players. While messages around this time are often focused on NBA players and non-realistic  basketball worlds,

no one speaks to what these kids actually care about—their own competitive basketball journey.

 

In order to motivate these kids to take their game to new heights, Jordan Brand needed

 to become part of their real, everyday

basketball journey.

 

Introducing the Class of XXXI.

 

A group not contained to one town, or city, or county or team. They are the self-proclaimed, victory-ordained high school players who dare

to defy odds, expectations and gravity. The next generation in a 31-year-old, Mike-minded brotherhood. United by Jordan Brand, from

sign-ups to states, we established a year-long high school initiative to give the premier high school players the real Jordan Brand treatment.

 

The Class of XXXI Jordan Brand

aya watanabe

back to work

 

The Class of XXXI Jordan Brand

Basketball season is no doubt the most competitive and exciting time of the year for young basketball players. While messages around this time are often focused on NBA players and non-realistic  basketball worlds, no one speaks to what these kids actually care about—their own competitive basketball journey.

 

In order to motivate these kids to take their game to new heights, Jordan Brand needed to become part of their real, everyday basketball journey.

 

Introducing the Class of XXXI.

 

A group not contained to one town, or city, or county or team. They are the self-proclaimed, victory-ordained high school players who dare to defy odds, expectations and gravity. The next generation in a 31-year-old, Mike-minded brotherhood. United by Jordan Brand, from sign-ups to states, we established a year-long high school initiative to give the premier high school players the real Jordan Brand treatment.

 

back to work

back to work

The Class of XXXI

Jordan Brand

Basketball season is no doubt the most competitive and exciting time of the year for young basketball players. While messages around this time are often focused on NBA players and non-realistic  basketball worlds,

no one speaks to what these kids actually care about—their own competitive basketball journey.

 

In order to motivate these kids to take their game to new heights, Jordan Brand needed

 to become part of their real, everyday

basketball journey.

 

Introducing the Class of XXXI.

 

A group not contained to one town, or city, or county or team. They are the self-proclaimed, victory-ordained high school players who dare

to defy odds, expectations and gravity. The next generation in a 31-year-old, Mike-minded brotherhood. United by Jordan Brand, from

sign-ups to states, we established a year-long high school initiative to give the premier high school players the real Jordan Brand treatment.